Actrio Studio was founded by Michael Geidel, a film and interactive producer since 1999. He graduated as media economist, is a trained journalist, technologist and serial entrepreneur. He started at KirchGroup’s International Co-Production Dept., on US Commercials for e.g. Warner Kids out of Toronto, at the broadcaster ZDF as well as for the EU at the Free State of Saxony in Brussels. He then worked long-term at leading German Indie film production and distribution company Kinowelt (now Studiocanal), where he received international awards for his work. He further worked as Crossmedia concepter and analyst for a multi-awarded research project at the German film and TV university in Potsdam-Babelsberg, focusing on how to reach and engage young target groups and contributed to a variety of film, multi-platform and interactive projects and collaborated with the British Film Institute, BAFTA, E.B.U., French Ecoprod, the Producers Guild of America. Michael lead a project on Interactive Television at MIZ Media Innovation Center Babelsberg. He produced films from documentary to comedies, adventure, drama and animation. Besides films he produced web-documentaries, concepted and produced Crossmedia/Transmedia and film VR and AR projects. The Transmedia project ‘Call her Lotte’ premiered in Los Angeles, was invited to the Festival de Cannes’ Future of Cinema Section NEXT, was distributed by WarnerBros and received 17 awards worldwide. Michaels works have been invited to numerous A-Film festivals like Festival de Cannes, Cairo or Goa. He is alumni of EAVE, Eurodoc, the Multi Platform Business School and PttP’s The Pixel Lab. Michael is Berlin film festival Talent Campus expert, was member of different film festival juries, was tutor at Cannes XR Challenge 2019, won several Hackathons incl. the ProSiebenSat1 Hack24 2018, continues to be invited to lecture at film schools and conferences like Gamescom, Berlinale Coproduction Market, AWE, mipTV, GDC San Francisco and Festival de Cannes NEXT, is published author and actively involved in sustainability research and practice in the media industry.
He is also actively involved in sustainability research and practice and joined Pledge1Percent with Actrio Studio.